What's winning on TikTok and Instagram.

Network trends

TikTok and Instagram are the most influential platforms today, especially among Gen Z. TikTok has 689 million monthly active users. They spend 52 minutes a day on the app, changing how we share content and creating social trends1. Instagram is looking to match this success with Reels, creating short, creative videos. Microvideo content is a great way to […]